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According to the 1998 Georgia Tech GVU User Survey, 85 percent of respondents found Web pages from search engines. Since then, other studies have reported 50 to 80 percent of Web site traffïc comes from search engines. Searching is second only to email as the most popular online activity.
Unfortunately, there are many marketers who simply do not put enough effort into preparing their web site for the search engines |
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| Often times, people make the mistake of optimizing for very general keywords like used cars or online marketing. Although these terms get lots of traffïc, it is very unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffïc produces very low conversion rates because they are not targeted prospects.
For example, if you are selling hiking backpacks, it would be much more beneficial for you to target the phrase 'hiking backpacks' rather than the extremely competitive keyword 'backpacks'. It would be even better to target the phrase 'camelbak commander'. This is a specific type of backpack and therefore will attract more buyers than searchers.
Directional Media Group will help refine your keywords to obtain the traffic needed to convert your clicks into sales. |
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While coding and developing your companies website we will incorporate Search Engine Optimization friendly code and layouts which will establish your site as a higher quality organic link. Organic linking can be described as a natural search result based on popularity, relevance, and non-paid(not a pay-per-click link). |
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| Please fill out a quote, and a representative will contact you. |
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